Exploring the relationship between religiosity, ethnocentrism and corporate image: young Muslim consumers perspective
This paper aims to examine how young Malay Muslim consumers differs their idea about religiosity; ethnocentrism and corporate image before they intend to purchase any foreign made goods and services. This research also explores the relationship between religiosity, ethnocentrism and corpor...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
World Business Institute, Australia
2012
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/26451/ http://irep.iium.edu.my/26451/ http://irep.iium.edu.my/26451/1/Exploring_the_Relationship_between_Religiosity%2C_Ethnocentrism_and_Corporate_Image.pdf |
| Summary: | This paper aims to examine how young Malay Muslim consumers
differs their idea about religiosity; ethnocentrism and corporate image
before they intend to purchase any foreign made goods and services.
This research also explores the relationship between religiosity,
ethnocentrism and corporate image towards the perception of
purchasing foreign goods by the young Muslim consumers in Malaysia.
Total of 600 (350 males and 250 females) young consumers
response were collected from public and private Universities as well as
shopping mall intercept by using convenient sampling procedure. This
research had conducted three stages of data analysis for instance:
exploratory factor analysis; confirmatory factor analysis and structural
equation modeling to test the hypothesis. Among all the variables,
corporate image and ethnocentrism behavior played the most
significant role on the perception of young Muslim consumer’s before
purchasing foreign made products. A major limitation exists in this
research of its self-reported nature of survey which was used in the
study. Further research should include some assessments such as
observations or other-reported survey of the young consumer’s
behavior towards purchasing foreign made products. This study
provides a useful source of information for global marketers to
understand the perception of Malaysian young consumers’ towards
foreign made products. |
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