Exploring the relationship between religiosity, ethnocentrism and corporate image: young Muslim consumers perspective

This paper aims to examine how young Malay Muslim consumers differs their idea about religiosity; ethnocentrism and corporate image before they intend to purchase any foreign made goods and services. This research also explores the relationship between religiosity, ethnocentrism and corpor...

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Main Authors:	Haque, A. K. M. Ahasanul, Rahman, Sabbir, Yasmin, Farzana
Format:	Article
Language:	English
Published:	World Business Institute, Australia 2012
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/26451/ http://irep.iium.edu.my/26451/ http://irep.iium.edu.my/26451/1/Exploring_the_Relationship_between_Religiosity%2C_Ethnocentrism_and_Corporate_Image.pdf

id	iium-26451
recordtype	eprints
spelling	iium-264512012-11-12T07:20:46Z http://irep.iium.edu.my/26451/ Exploring the relationship between religiosity, ethnocentrism and corporate image: young Muslim consumers perspective Haque, A. K. M. Ahasanul Rahman, Sabbir Yasmin, Farzana HF5001 Business. Business Administration This paper aims to examine how young Malay Muslim consumers differs their idea about religiosity; ethnocentrism and corporate image before they intend to purchase any foreign made goods and services. This research also explores the relationship between religiosity, ethnocentrism and corporate image towards the perception of purchasing foreign goods by the young Muslim consumers in Malaysia. Total of 600 (350 males and 250 females) young consumers response were collected from public and private Universities as well as shopping mall intercept by using convenient sampling procedure. This research had conducted three stages of data analysis for instance: exploratory factor analysis; confirmatory factor analysis and structural equation modeling to test the hypothesis. Among all the variables, corporate image and ethnocentrism behavior played the most significant role on the perception of young Muslim consumer’s before purchasing foreign made products. A major limitation exists in this research of its self-reported nature of survey which was used in the study. Further research should include some assessments such as observations or other-reported survey of the young consumer’s behavior towards purchasing foreign made products. This study provides a useful source of information for global marketers to understand the perception of Malaysian young consumers’ towards foreign made products. World Business Institute, Australia 2012 Article PeerReviewed application/pdf en http://irep.iium.edu.my/26451/1/Exploring_the_Relationship_between_Religiosity%2C_Ethnocentrism_and_Corporate_Image.pdf Haque, A. K. M. Ahasanul and Rahman, Sabbir and Yasmin, Farzana (2012) Exploring the relationship between religiosity, ethnocentrism and corporate image: young Muslim consumers perspective. Journal of Business and Policy Research, 7 (1). pp. 60-71. ISSN 1449-387x http://www.jbprpapers.com/00.journals/2012/april/4.pdf
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5001 Business. Business Administration
spellingShingle	HF5001 Business. Business Administration Haque, A. K. M. Ahasanul Rahman, Sabbir Yasmin, Farzana Exploring the relationship between religiosity, ethnocentrism and corporate image: young Muslim consumers perspective
description	This paper aims to examine how young Malay Muslim consumers differs their idea about religiosity; ethnocentrism and corporate image before they intend to purchase any foreign made goods and services. This research also explores the relationship between religiosity, ethnocentrism and corporate image towards the perception of purchasing foreign goods by the young Muslim consumers in Malaysia. Total of 600 (350 males and 250 females) young consumers response were collected from public and private Universities as well as shopping mall intercept by using convenient sampling procedure. This research had conducted three stages of data analysis for instance: exploratory factor analysis; confirmatory factor analysis and structural equation modeling to test the hypothesis. Among all the variables, corporate image and ethnocentrism behavior played the most significant role on the perception of young Muslim consumer’s before purchasing foreign made products. A major limitation exists in this research of its self-reported nature of survey which was used in the study. Further research should include some assessments such as observations or other-reported survey of the young consumer’s behavior towards purchasing foreign made products. This study provides a useful source of information for global marketers to understand the perception of Malaysian young consumers’ towards foreign made products.
format	Article
author	Haque, A. K. M. Ahasanul Rahman, Sabbir Yasmin, Farzana
author_facet	Haque, A. K. M. Ahasanul Rahman, Sabbir Yasmin, Farzana
author_sort	Haque, A. K. M. Ahasanul
title	Exploring the relationship between religiosity, ethnocentrism and corporate image: young Muslim consumers perspective
title_short	Exploring the relationship between religiosity, ethnocentrism and corporate image: young Muslim consumers perspective
title_full	Exploring the relationship between religiosity, ethnocentrism and corporate image: young Muslim consumers perspective
title_fullStr	Exploring the relationship between religiosity, ethnocentrism and corporate image: young Muslim consumers perspective
title_full_unstemmed	Exploring the relationship between religiosity, ethnocentrism and corporate image: young Muslim consumers perspective
title_sort	exploring the relationship between religiosity, ethnocentrism and corporate image: young muslim consumers perspective
publisher	World Business Institute, Australia
publishDate	2012
url	http://irep.iium.edu.my/26451/ http://irep.iium.edu.my/26451/ http://irep.iium.edu.my/26451/1/Exploring_the_Relationship_between_Religiosity%2C_Ethnocentrism_and_Corporate_Image.pdf
first_indexed	2023-09-18T20:39:25Z
last_indexed	2023-09-18T20:39:25Z
_version_	1777409264382377984

Exploring the relationship between religiosity, ethnocentrism and corporate image: young Muslim consumers perspective

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