Tactics, strategies and outcomes of relationship retailing in Bangladesh
Relationship marketing creates, maintains and enhances long term customer relationships and leads to winning customer loyalty and retains customers for long time. This paper focuses on different relationship marketing tactics used by the sample retailers’ and expl...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Society for Business and Social Sciences
2012
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/26455/ http://irep.iium.edu.my/26455/ http://irep.iium.edu.my/26455/1/Tactics%2C_Strategies_And_Outcomes_of_Relationship_Retailing_In_Bangladesh.pdf |