The inevitable role of human in CRM success: digging deep the human CSFs
The main purpose of this paper is to enhance the CRM literature through the development of a conceptual model highlighting the impact of human related CSFs on CRM success. A qualitative methodology has been used by extensively reviewing the extant literature on the topic. Evidences suggest that CRM...
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| Format: | Article |
| Language: | English |
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JM Publishers
2011
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| Online Access: | http://irep.iium.edu.my/26707/ http://irep.iium.edu.my/26707/1/2011-Human_CSFs_paper.pdf |