Characteristics of better performing manufacturing companies in new product development success
The contribution of new products to corporate growth and survival has long been acknowledged. However, not much is known about the differences in characteristics of better performing compared to lesser performing companies in new product development. Therefore, it is the aim of this study to inves...
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| Format: | Conference or Workshop Item |
| Language: | English |
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2012
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| Online Access: | http://irep.iium.edu.my/27511/ http://irep.iium.edu.my/27511/1/poster_ID_1516-Dr_Wan_Jamaliah.ppt |