Comparing better performing companies from lesser performing companies in successful new product development
The contribution of new products to corporate growth and survival has long been acknowledged. However, not much is known about the new product development (NPD) activities conducted by better performing companies compared to the lesser performing companies. It is the aim of this study to investi...
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| Format: | Conference or Workshop Item |
| Language: | English |
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2012
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| Online Access: | http://irep.iium.edu.my/27513/ http://irep.iium.edu.my/27513/2/3.pdf |