The importance of country-of-origin information and perceived product quality in Uzbekistan
There has been a proliferation of studies on product perceptions based on the country of origin. Most of these studies were conducted in western or developed countries. Studies in the less developed nations are still scarce, especially research conducted in the former Soviet Union. With the disinteg...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MCB University Press
1997
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/3114/ http://irep.iium.edu.my/3114/ http://irep.iium.edu.my/3114/ http://irep.iium.edu.my/3114/1/COO_-_Uzbekistan.pdf |