The importance of country-of-origin information and perceived product quality in Uzbekistan

There has been a proliferation of studies on product perceptions based on the country of origin. Most of these studies were conducted in western or developed countries. Studies in the less developed nations are still scarce, especially research conducted in the former Soviet Union. With the disinteg...

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Bibliographic Details
Main Authors:	Zain, Osman M., Yasin, Norjaya Mohd
Format:	Article
Language:	English
Published:	MCB University Press 1997
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/3114/ http://irep.iium.edu.my/3114/ http://irep.iium.edu.my/3114/ http://irep.iium.edu.my/3114/1/COO_-_Uzbekistan.pdf

id	iium-3114
recordtype	eprints
spelling	iium-31142012-03-09T07:29:43Z http://irep.iium.edu.my/3114/ The importance of country-of-origin information and perceived product quality in Uzbekistan Zain, Osman M. Yasin, Norjaya Mohd HF5410 Marketing. Distribution of products There has been a proliferation of studies on product perceptions based on the country of origin. Most of these studies were conducted in western or developed countries. Studies in the less developed nations are still scarce, especially research conducted in the former Soviet Union. With the disintegration of the Soviet Union, the former Soviet republics offer vast new market opportunities for businesses. However, successful marketing can only be achieved through knowledge about the market, including perceptions of imported products. Aims to contribute to the limited knowledge about market expectations in the former Soviet republics, specifically Uzbekistan. Gathers information on country-of-origin perspectives with regard to product perceptions and importance of product origin information. Based on data collected through personal interviews in Tashkent, the capital city of Uzbekistan. MCB University Press 1997 Article PeerReviewed application/pdf en http://irep.iium.edu.my/3114/1/COO_-_Uzbekistan.pdf Zain, Osman M. and Yasin, Norjaya Mohd (1997) The importance of country-of-origin information and perceived product quality in Uzbekistan. International Journal of Retail & Distribution Management, 25 (4). pp. 138-145. ISSN 0959-0552 http://www.emeraldinsight.com/journals.htm?issn=0959-0552&volume=25&issue=4 doi:10.1108/09590559710166313
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5410 Marketing. Distribution of products
spellingShingle	HF5410 Marketing. Distribution of products Zain, Osman M. Yasin, Norjaya Mohd The importance of country-of-origin information and perceived product quality in Uzbekistan
description	There has been a proliferation of studies on product perceptions based on the country of origin. Most of these studies were conducted in western or developed countries. Studies in the less developed nations are still scarce, especially research conducted in the former Soviet Union. With the disintegration of the Soviet Union, the former Soviet republics offer vast new market opportunities for businesses. However, successful marketing can only be achieved through knowledge about the market, including perceptions of imported products. Aims to contribute to the limited knowledge about market expectations in the former Soviet republics, specifically Uzbekistan. Gathers information on country-of-origin perspectives with regard to product perceptions and importance of product origin information. Based on data collected through personal interviews in Tashkent, the capital city of Uzbekistan.
format	Article
author	Zain, Osman M. Yasin, Norjaya Mohd
author_facet	Zain, Osman M. Yasin, Norjaya Mohd
author_sort	Zain, Osman M.
title	The importance of country-of-origin information and perceived product quality in Uzbekistan
title_short	The importance of country-of-origin information and perceived product quality in Uzbekistan
title_full	The importance of country-of-origin information and perceived product quality in Uzbekistan
title_fullStr	The importance of country-of-origin information and perceived product quality in Uzbekistan
title_full_unstemmed	The importance of country-of-origin information and perceived product quality in Uzbekistan
title_sort	importance of country-of-origin information and perceived product quality in uzbekistan
publisher	MCB University Press
publishDate	1997
url	http://irep.iium.edu.my/3114/ http://irep.iium.edu.my/3114/ http://irep.iium.edu.my/3114/ http://irep.iium.edu.my/3114/1/COO_-_Uzbekistan.pdf
first_indexed	2023-09-18T20:10:48Z
last_indexed	2023-09-18T20:10:48Z
_version_	1777407464503771136

The importance of country-of-origin information and perceived product quality in Uzbekistan

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