Assessing advertisement impact on consumers’ attitude: young consumers’ perspective
To attract a substantial amount of young consumers’ towards the fast food restaurant in recent time companies in Bangladesh are facing numerous challenges with spending huge amount of the budget every year on advertising to promote their products to influence consumers’ positive attitudes towards...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
TextRoad Publication
2013
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/32218/ http://irep.iium.edu.my/32218/ http://irep.iium.edu.my/32218/1/J._Basic._Appl._Sci._Res.%2C_3%287%29148-153%2C_2013.pdf |