Service quality: Implications for management practice in higher education institution (off-site campus: students)

The notion of the incompatibility of service quality and higher education is changing fast in Malaysia. Stakeholders are becoming more discriminating in selecting institution of higher learning. A group of stakeholder are student, as customers from off-site campus. This study is to explore and exami...

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Bibliographic Details
Main Authors: Hamedon, Siti Rohimi, Saad, Nurulwahida, Nik Idris, Nik Ruzni
Format: Monograph
Language:English
Published: s.n 2012
Subjects:
Online Access:http://irep.iium.edu.my/33137/
http://irep.iium.edu.my/33137/
http://irep.iium.edu.my/33137/1/EDW_B11-047-0525.pdf