Islamic perspective on marketing mix

Islam is a religion that has economic and business system s that are well defined and have proven their efficacy a nd strength. In fact, Islam is a religious faith which cannot be separated from the realities of daily human activities, either religiosity, social or commercial. Given the scenario t...

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Bibliographic Details
Main Authors: Ishak, Mohd. Shuhaimi, Abdullah @ Chuah Hock Leng, Osman
Format: Conference or Workshop Item
Language:English
English
Published: 2012
Subjects:
Online Access:http://irep.iium.edu.my/34070/
http://irep.iium.edu.my/34070/1/Izmir.jpg
http://irep.iium.edu.my/34070/5/Islamic_Perspective_on_marketing_mx.pdf