Islamic perspective on marketing mix

Islam is a religion that has economic and business system s that are well defined and have proven their efficacy a nd strength. In fact, Islam is a religious faith which cannot be separated from the realities of daily human activities, either religiosity, social or commercial. Given the scenario t...

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Main Authors:	Ishak, Mohd. Shuhaimi, Abdullah @ Chuah Hock Leng, Osman
Format:	Conference or Workshop Item
Language:	English English
Published:	2012
Subjects:	BP173.75 Islam and economics HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/34070/ http://irep.iium.edu.my/34070/1/Izmir.jpg http://irep.iium.edu.my/34070/5/Islamic_Perspective_on_marketing_mx.pdf

id	iium-34070
recordtype	eprints
spelling	iium-340702014-01-10T07:25:10Z http://irep.iium.edu.my/34070/ Islamic perspective on marketing mix Ishak, Mohd. Shuhaimi Abdullah @ Chuah Hock Leng, Osman BP173.75 Islam and economics HF5410 Marketing. Distribution of products Islam is a religion that has economic and business system s that are well defined and have proven their efficacy a nd strength. In fact, Islam is a religious faith which cannot be separated from the realities of daily human activities, either religiosity, social or commercial. Given the scenario that commercial transactions are part and parcel of human daily activities, Islam provides a framework that shapes the moral and ethical behaviour of all commercial endeavours. Islamic teachings cover all commercial transactions, whether international or local. In marketing practices, Islamic teachings embedded in the Qur an and the traditions of the Prophet (saw) have a foundation that is based on equity and justice. With this in mind, the paper attempts to identify the salient characteristics of the Islamic perspective on the framework of marketing mix. The paper analyses the five Ps of marketing mix which are product, price, promotion, place and people from the perspective of Islam. The paper adopts the methodology of evaluating the prevailing practices of marketing mix from an Islamic perspective with the sole aim to highlight the efficacy and strength of an Islamic ethical framework. Finally, the p aper illustrates that Islam provides a framework for the creating and sustaining ofa strong ethical marketing culture 2012-04 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/34070/1/Izmir.jpg application/pdf en http://irep.iium.edu.my/34070/5/Islamic_Perspective_on_marketing_mx.pdf Ishak, Mohd. Shuhaimi and Abdullah @ Chuah Hock Leng, Osman (2012) Islamic perspective on marketing mix. In: International Conference on Business and Management, 27-28 April 2012, Izmir, Turkey. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	BP173.75 Islam and economics HF5410 Marketing. Distribution of products
spellingShingle	BP173.75 Islam and economics HF5410 Marketing. Distribution of products Ishak, Mohd. Shuhaimi Abdullah @ Chuah Hock Leng, Osman Islamic perspective on marketing mix
description	Islam is a religion that has economic and business system s that are well defined and have proven their efficacy a nd strength. In fact, Islam is a religious faith which cannot be separated from the realities of daily human activities, either religiosity, social or commercial. Given the scenario that commercial transactions are part and parcel of human daily activities, Islam provides a framework that shapes the moral and ethical behaviour of all commercial endeavours. Islamic teachings cover all commercial transactions, whether international or local. In marketing practices, Islamic teachings embedded in the Qur an and the traditions of the Prophet (saw) have a foundation that is based on equity and justice. With this in mind, the paper attempts to identify the salient characteristics of the Islamic perspective on the framework of marketing mix. The paper analyses the five Ps of marketing mix which are product, price, promotion, place and people from the perspective of Islam. The paper adopts the methodology of evaluating the prevailing practices of marketing mix from an Islamic perspective with the sole aim to highlight the efficacy and strength of an Islamic ethical framework. Finally, the p aper illustrates that Islam provides a framework for the creating and sustaining ofa strong ethical marketing culture
format	Conference or Workshop Item
author	Ishak, Mohd. Shuhaimi Abdullah @ Chuah Hock Leng, Osman
author_facet	Ishak, Mohd. Shuhaimi Abdullah @ Chuah Hock Leng, Osman
author_sort	Ishak, Mohd. Shuhaimi
title	Islamic perspective on marketing mix
title_short	Islamic perspective on marketing mix
title_full	Islamic perspective on marketing mix
title_fullStr	Islamic perspective on marketing mix
title_full_unstemmed	Islamic perspective on marketing mix
title_sort	islamic perspective on marketing mix
publishDate	2012
url	http://irep.iium.edu.my/34070/ http://irep.iium.edu.my/34070/1/Izmir.jpg http://irep.iium.edu.my/34070/5/Islamic_Perspective_on_marketing_mx.pdf
first_indexed	2023-09-18T20:49:10Z
last_indexed	2023-09-18T20:49:10Z
_version_	1777409878597304320

Islamic perspective on marketing mix

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