The impact of online customer experience (OCE) on service quality in Malaysia
Nowadays, online product communities have turned into an integral element of Web-based strategies of many corporations. This facility allows customers to be kept in touch with producer companies. Hence, these conditions raising the importance of customer experience in the online environment as we...
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| Format: | Article |
| Language: | English |
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IDOSI Publication
2013
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| Online Access: | http://irep.iium.edu.my/34476/ http://irep.iium.edu.my/34476/1/The_Impact_of_Online_Customer_Experience_%28OCE%29_on_Service_Quality_in_Malaysia.pdf |