Effectiveness of facebook towards online brand awareness : a study on Malaysian facebook users perspective
The purpose of this study is to determine the relative importance of facbook as compared to other strategies such as affiliate marketing and word of mouth in creating online brand awareness. Both exploratory and confirmatory factor analysis is performed in the study. The study chooses 303 Malaysi...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
INSI Publications
2013
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/34487/ http://irep.iium.edu.my/34487/1/Effectiveness_of_Facebook_towards_Online_Brand_Awareness%E2%80%AF_A_Study_on_Malaysian_Facebook_Users_Perspective.pdf |