A roadmap for CRM success: in light of the technology CSFS
The primary objective of this paper is to develop a conceptual framework that depicts the impact of technology related critical success factors (CSFs) on customer relationship management (CRM) success, namely, customer satisfaction. This paper uses a qualitative methodology that comprises of a compr...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
JM Publishers
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/34967/ http://irep.iium.edu.my/34967/ http://irep.iium.edu.my/34967/1/A_roadmap_for_CRM_success_-_In_light_of_technology_CSFs.pdf |