Public Relations (PR) and Corporate Social Responsibility (CSR) in Malaysia: A critical reflection
In the 1980s, several key policies were introduced to transform Malaysia from an agricultural based economy to an industrial nation e.g., the ‘Malaysian Incorporated’, ‘Industrialization’ and ‘Privatization’ policies. This study chronicles the early development of public relations (PR) in Malaysia a...
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| Format: | Conference or Workshop Item |
| Language: | English English English |
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2013
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| Online Access: | http://irep.iium.edu.my/35877/ http://irep.iium.edu.my/35877/1/PR_and_CSR.pdf http://irep.iium.edu.my/35877/2/PR_and_CSR-_Bournemouth.pdf http://irep.iium.edu.my/35877/3/Tentative_Program__IHPRC_2013.pdf |