Service quality and students’ satisfaction towards purchasing online educational resources

The aim of this research is to explore the degree of influence of the variables:reliability, responsiveness, ease of use and security on the student satisfaction in purchasing online educational resources. A sample of 250 Malaysian and foreign students from different level participated in this inqu...

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Main Authors:	Rahman, Muhammad Sabbir, Abu Zarim, Zainal
Format:	Article
Language:	English English
Published:	American Research Institute for Policy Development 2014
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/37042/ http://irep.iium.edu.my/37042/ http://irep.iium.edu.my/37042/1/Acceptance_letter_MKT_ID_1019.pdf http://irep.iium.edu.my/37042/2/Full_paper.pdf

id	iium-37042
recordtype	eprints
spelling	iium-370422018-06-19T06:13:04Z http://irep.iium.edu.my/37042/ Service quality and students’ satisfaction towards purchasing online educational resources Rahman, Muhammad Sabbir Abu Zarim, Zainal HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products The aim of this research is to explore the degree of influence of the variables:reliability, responsiveness, ease of use and security on the student satisfaction in purchasing online educational resources. A sample of 250 Malaysian and foreign students from different level participated in this inquiry. This research applied descriptive statistics, exploratory factor analysis and structural equation modeling to test the proposed hypothesis. The outcome indicated that security perceived by the respondents were the highest influence on the student satisfaction in purchasing online educational materials. It is indicated that the online sellers of educational materials should concern their effort on raising their services with higher effort to insure the consumer security when they purchase educational materials from online. American Research Institute for Policy Development 2014-07-25 Article NonPeerReviewed application/pdf en http://irep.iium.edu.my/37042/1/Acceptance_letter_MKT_ID_1019.pdf application/pdf en http://irep.iium.edu.my/37042/2/Full_paper.pdf Rahman, Muhammad Sabbir and Abu Zarim, Zainal (2014) Service quality and students’ satisfaction towards purchasing online educational resources. Journal of Marketing Management, X (x). xx-xx. ISSN 2333-6099 (O), 2333-6080 (P) (In Press) http://aripd.org/index.php/jmm
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
spellingShingle	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Rahman, Muhammad Sabbir Abu Zarim, Zainal Service quality and students’ satisfaction towards purchasing online educational resources
description	The aim of this research is to explore the degree of influence of the variables:reliability, responsiveness, ease of use and security on the student satisfaction in purchasing online educational resources. A sample of 250 Malaysian and foreign students from different level participated in this inquiry. This research applied descriptive statistics, exploratory factor analysis and structural equation modeling to test the proposed hypothesis. The outcome indicated that security perceived by the respondents were the highest influence on the student satisfaction in purchasing online educational materials. It is indicated that the online sellers of educational materials should concern their effort on raising their services with higher effort to insure the consumer security when they purchase educational materials from online.
format	Article
author	Rahman, Muhammad Sabbir Abu Zarim, Zainal
author_facet	Rahman, Muhammad Sabbir Abu Zarim, Zainal
author_sort	Rahman, Muhammad Sabbir
title	Service quality and students’ satisfaction towards purchasing online educational resources
title_short	Service quality and students’ satisfaction towards purchasing online educational resources
title_full	Service quality and students’ satisfaction towards purchasing online educational resources
title_fullStr	Service quality and students’ satisfaction towards purchasing online educational resources
title_full_unstemmed	Service quality and students’ satisfaction towards purchasing online educational resources
title_sort	service quality and students’ satisfaction towards purchasing online educational resources
publisher	American Research Institute for Policy Development
publishDate	2014
url	http://irep.iium.edu.my/37042/ http://irep.iium.edu.my/37042/ http://irep.iium.edu.my/37042/1/Acceptance_letter_MKT_ID_1019.pdf http://irep.iium.edu.my/37042/2/Full_paper.pdf
first_indexed	2023-09-18T20:53:07Z
last_indexed	2023-09-18T20:53:07Z
_version_	1777410127037464576

Service quality and students’ satisfaction towards purchasing online educational resources

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