Service quality and students’ satisfaction towards purchasing online educational resources
The aim of this research is to explore the degree of influence of the variables:reliability, responsiveness, ease of use and security on the student satisfaction in purchasing online educational resources. A sample of 250 Malaysian and foreign students from different level participated in this inqu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
American Research Institute for Policy Development
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/37042/ http://irep.iium.edu.my/37042/ http://irep.iium.edu.my/37042/1/Acceptance_letter_MKT_ID_1019.pdf http://irep.iium.edu.my/37042/2/Full_paper.pdf |