Determinant of customer loyalty in Malaysian takaful industry
The Malaysian Takaful industry is considered a growing industry with significant progress and continues to play an important socioeconomic role within the economy. In the new global economy, service providers are competing to develop and retain customers through increased satisfaction and loyalty. T...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/37478/ http://irep.iium.edu.my/37478/ http://irep.iium.edu.my/37478/ http://irep.iium.edu.my/37478/1/Determinant_of_Customer_Loyalty-Procedia_Social_and_Behavioral_Sciences_130_Elsevier.pdf |