Respondents versus informants method of data collection: implication for business research

The present study juxtaposes the prevailing method of individual respondents’ self-ratings with their ratings of how people in the society think, feel, and behave in order to identify a culturally sensitive method to explore social reality. A sample of 100 adults from India and 127 university studen...

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Bibliographic Details
Main Authors: Hassan, Arif, Sinha, R B N
Format: Article
Language:English
Published: Human Resource Management Academic Research Society (HRMARS) 2014
Subjects:
Online Access:http://irep.iium.edu.my/38587/
http://irep.iium.edu.my/38587/
http://irep.iium.edu.my/38587/
http://irep.iium.edu.my/38587/1/Respondents_versus_Informants_Method_of_Data_Collection_Implications_for_Business_Research.pdf