Exploring critical factors choice of piracy products: an empirical investigation on Malaysian customers’
The primary attempt in this study was to explore the influencing factors of the Malaysian consumers toward the pirated products. To explore these factors, this study has conducted a survey among the Malaysian consumers. Structural equation modeling (SEM) approach was employed in order to examine...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EuroJournals, Inc.
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/3874/ http://irep.iium.edu.my/3874/ http://irep.iium.edu.my/3874/ http://irep.iium.edu.my/3874/1/EJEFAS_30_08_%282011%29.pdf |