An exploratory study on the effect of morality, encouragement of good deeds and truthfulness appeal towards advertising practices by the restaurants in Dhaka City

An exploratory study on the effect of morality, encouragement of good deeds and truthfulness appeal towards advertising practices by the restaurants in Dhaka City

Bibliographic Details
Main Authors: Haque, A. K. M. Ahasanul, Rahman, Sabbir
Format: Article
Language:English
Published: Academy of Knowledge Process 2011
Subjects:
HF5001 Business. Business Administration
Online Access:http://irep.iium.edu.my/3946/
http://irep.iium.edu.my/3946/1/Effect_of_Morality%2C_IJCBS_2011.pdf
id iium-3946
recordtype eprints
spelling iium-39462011-12-28T04:34:00Z http://irep.iium.edu.my/3946/ An exploratory study on the effect of morality, encouragement of good deeds and truthfulness appeal towards advertising practices by the restaurants in Dhaka City Haque, A. K. M. Ahasanul Rahman, Sabbir HF5001 Business. Business Administration Academy of Knowledge Process 2011-06 Article PeerReviewed application/pdf en cc_by_nc http://irep.iium.edu.my/3946/1/Effect_of_Morality%2C_IJCBS_2011.pdf Haque, A. K. M. Ahasanul and Rahman, Sabbir (2011) An exploratory study on the effect of morality, encouragement of good deeds and truthfulness appeal towards advertising practices by the restaurants in Dhaka City. International Journal of Contemporary Business Studies, 2 (6). pp. 6-17. ISSN 2156-7506
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic HF5001 Business. Business Administration
spellingShingle HF5001 Business. Business Administration
Haque, A. K. M. Ahasanul
Rahman, Sabbir
An exploratory study on the effect of morality, encouragement of good deeds and truthfulness appeal towards advertising practices by the restaurants in Dhaka City
format Article
author Haque, A. K. M. Ahasanul
Rahman, Sabbir
author_facet Haque, A. K. M. Ahasanul
Rahman, Sabbir
author_sort Haque, A. K. M. Ahasanul
title An exploratory study on the effect of morality, encouragement of good deeds and truthfulness appeal towards advertising practices by the restaurants in Dhaka City
title_short An exploratory study on the effect of morality, encouragement of good deeds and truthfulness appeal towards advertising practices by the restaurants in Dhaka City
title_full An exploratory study on the effect of morality, encouragement of good deeds and truthfulness appeal towards advertising practices by the restaurants in Dhaka City
title_fullStr An exploratory study on the effect of morality, encouragement of good deeds and truthfulness appeal towards advertising practices by the restaurants in Dhaka City
title_full_unstemmed An exploratory study on the effect of morality, encouragement of good deeds and truthfulness appeal towards advertising practices by the restaurants in Dhaka City
title_sort exploratory study on the effect of morality, encouragement of good deeds and truthfulness appeal towards advertising practices by the restaurants in dhaka city
publisher Academy of Knowledge Process
publishDate 2011
url http://irep.iium.edu.my/3946/
http://irep.iium.edu.my/3946/1/Effect_of_Morality%2C_IJCBS_2011.pdf
first_indexed 2023-09-18T20:11:56Z
last_indexed 2023-09-18T20:11:56Z
_version_ 1777407536120463360

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