The role of awareness in Islamic bank patronizing behavior of mauritanian: an application of TRA

This paper is aimed at examining the role of awareness and the applicability of the theory of reasoned action (TRA) in predicting the intention of people to patronize Islamic Banks in Mauritania. A total of 227 respondents were involved and structural equation model was used to measure the relations...

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Bibliographic Details
Main Authors: Mahmoud, Limam O.M., Abduh, Muhamad
Format: Article
Language:English
Published: IIUM Institute of Islamic Banking and Finance 2014
Subjects:
Online Access:http://irep.iium.edu.my/39537/
http://irep.iium.edu.my/39537/
http://irep.iium.edu.my/39537/1/30_-_38%2C_Limam.pdf