The role of awareness in Islamic bank patronizing behavior of mauritanian: an application of TRA

This paper is aimed at examining the role of awareness and the applicability of the theory of reasoned action (TRA) in predicting the intention of people to patronize Islamic Banks in Mauritania. A total of 227 respondents were involved and structural equation model was used to measure the relations...

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Main Authors: Mahmoud, Limam O.M., Abduh, Muhamad
Format: Article
Language:English
Published: IIUM Institute of Islamic Banking and Finance 2014
Subjects:
Online Access:http://irep.iium.edu.my/39537/
http://irep.iium.edu.my/39537/
http://irep.iium.edu.my/39537/1/30_-_38%2C_Limam.pdf
id iium-39537
recordtype eprints
spelling iium-395372018-05-24T04:54:58Z http://irep.iium.edu.my/39537/ The role of awareness in Islamic bank patronizing behavior of mauritanian: an application of TRA Mahmoud, Limam O.M. Abduh, Muhamad BP173.75 Islam and economics HG1501 Banking This paper is aimed at examining the role of awareness and the applicability of the theory of reasoned action (TRA) in predicting the intention of people to patronize Islamic Banks in Mauritania. A total of 227 respondents were involved and structural equation model was used to measure the relationship between the exogenous and endogenous variables in the model. The results have shown that TRA is a valid model in predicting the intention of Mauritanian to patronize Islamic banks in Mauritania. Attitude and subjective norm were found to have a positive influence upon the intention to patronize Islamic banks. It was also proven that awareness has a positive and significant influence upon the attitude and thus influences the intention of Mauritanian to patronize Islamic bank. IIUM Institute of Islamic Banking and Finance 2014-11-30 Article PeerReviewed application/pdf en http://irep.iium.edu.my/39537/1/30_-_38%2C_Limam.pdf Mahmoud, Limam O.M. and Abduh, Muhamad (2014) The role of awareness in Islamic bank patronizing behavior of mauritanian: an application of TRA. Journal of Islamic Finance, 3 (2). pp. 30-38. ISSN 2289-2117 (O), 2289-2109 (P) http://journals.iium.edu.my/iiibf-journal/index.php/jif/issue/view/6
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic BP173.75 Islam and economics
HG1501 Banking
spellingShingle BP173.75 Islam and economics
HG1501 Banking
Mahmoud, Limam O.M.
Abduh, Muhamad
The role of awareness in Islamic bank patronizing behavior of mauritanian: an application of TRA
description This paper is aimed at examining the role of awareness and the applicability of the theory of reasoned action (TRA) in predicting the intention of people to patronize Islamic Banks in Mauritania. A total of 227 respondents were involved and structural equation model was used to measure the relationship between the exogenous and endogenous variables in the model. The results have shown that TRA is a valid model in predicting the intention of Mauritanian to patronize Islamic banks in Mauritania. Attitude and subjective norm were found to have a positive influence upon the intention to patronize Islamic banks. It was also proven that awareness has a positive and significant influence upon the attitude and thus influences the intention of Mauritanian to patronize Islamic bank.
format Article
author Mahmoud, Limam O.M.
Abduh, Muhamad
author_facet Mahmoud, Limam O.M.
Abduh, Muhamad
author_sort Mahmoud, Limam O.M.
title The role of awareness in Islamic bank patronizing behavior of mauritanian: an application of TRA
title_short The role of awareness in Islamic bank patronizing behavior of mauritanian: an application of TRA
title_full The role of awareness in Islamic bank patronizing behavior of mauritanian: an application of TRA
title_fullStr The role of awareness in Islamic bank patronizing behavior of mauritanian: an application of TRA
title_full_unstemmed The role of awareness in Islamic bank patronizing behavior of mauritanian: an application of TRA
title_sort role of awareness in islamic bank patronizing behavior of mauritanian: an application of tra
publisher IIUM Institute of Islamic Banking and Finance
publishDate 2014
url http://irep.iium.edu.my/39537/
http://irep.iium.edu.my/39537/
http://irep.iium.edu.my/39537/1/30_-_38%2C_Limam.pdf
first_indexed 2023-09-18T20:56:49Z
last_indexed 2023-09-18T20:56:49Z
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