Purchasing behavior for pirated products: a structural equation modeling approach on Bangladeshi consumers
The purpose of this study is to explore the factors influencing the Bangladeshi consumers’ perception toward purchasing pirated products. To explore these factors, this study had conducted a survey among the Bangladeshi consumers’. The data analysis was conducted through exploratory factor analysi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
South Asia Publications on behalf of Management Science Association, Faculty of Management Studies, University of Delhi
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/3965/ http://irep.iium.edu.my/3965/ http://irep.iium.edu.my/3965/ http://irep.iium.edu.my/3965/1/Rehman_%28JMR%29_2011.pdf |
| Summary: | The purpose of this study is to explore the factors influencing the Bangladeshi consumers’ perception
toward purchasing pirated products. To explore these factors, this study had conducted a survey among
the Bangladeshi consumers’. The data analysis was conducted through exploratory factor analysis,
confirmatory factor analysis and structural equation modeling to test the hypotheses. Among the four
variables, individual personalities and economic conditions are the most significant followed by social
influences and pricing of pirated products. The outcome of this research showed a comprehensively
integrated framework for policy maker and business enterprise to understand the dynamic relationships
among dimensions of social influence, pricing, economy, and personality to understand the consumers’
perception toward purchasing pirated products. Further research is needed to examine these factors
with additional samples before generalization can be made. |
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