Customer perception towards relationship marketing practices in Takaful industry
In certain business organization, acknowledging public perception towards their business practices may give a positive impact towards the future business performance. Similarly, to ensure the sustainable of Takaful industry as an alternative Islamic insurance, getting customers’ percepti...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/40218/ http://irep.iium.edu.my/40218/ http://irep.iium.edu.my/40218/1/037_155_4thICBER2013_Proceeding_p0450.pdf http://irep.iium.edu.my/40218/4/000_000_4thICBER2013_Proceeding_Content.pdf |