Customer perception towards relationship marketing practices in Takaful industry

In certain business organization, acknowledging public perception towards their business practices may give a positive impact towards the future business performance. Similarly, to ensure the sustainable of Takaful industry as an alternative Islamic insurance, getting customers’ percepti...

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Main Authors:	Che Mohd Salleh, Marhanum, Abdullah, Nurdianawati Irwani, Razali, Siti Salwani
Format:	Conference or Workshop Item
Language:	English English
Published:	2013
Subjects:	H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/40218/ http://irep.iium.edu.my/40218/ http://irep.iium.edu.my/40218/1/037_155_4thICBER2013_Proceeding_p0450.pdf http://irep.iium.edu.my/40218/4/000_000_4thICBER2013_Proceeding_Content.pdf

id	iium-40218
recordtype	eprints
spelling	iium-402182016-01-06T02:12:07Z http://irep.iium.edu.my/40218/ Customer perception towards relationship marketing practices in Takaful industry Che Mohd Salleh, Marhanum Abdullah, Nurdianawati Irwani Razali, Siti Salwani H Social Sciences (General) In certain business organization, acknowledging public perception towards their business practices may give a positive impact towards the future business performance. Similarly, to ensure the sustainable of Takaful industry as an alternative Islamic insurance, getting customers’ perception towards their marketing practice is important. It is so because without effective marketing practices, the Takaful products could not reach the public with the sole purpose as was planned in the earlier stage. This research thus proposes three constructs of relationship marketing and investigates the customers’ perception regarding the Takaful agents’ relationship marketing practices. It includes their Islamic ethical behaviour, product knowledge, and information communication. To achieve these objectives, this research adopted self-administered survey questionnaire and distributed it to the Takaful customers in Klang Valley area. Result from data analysis based on SPSS version 19 regards that the public particularly Muslim in rural area not totally agreed with the relationship marketing practices of their Takaful agent. This research contributes to strengthen the Takaful industry in reaching the same level with the conventional insurance particularly their effective marketing channel. 2013-03 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/40218/1/037_155_4thICBER2013_Proceeding_p0450.pdf application/pdf en http://irep.iium.edu.my/40218/4/000_000_4thICBER2013_Proceeding_Content.pdf Che Mohd Salleh, Marhanum and Abdullah, Nurdianawati Irwani and Razali, Siti Salwani (2013) Customer perception towards relationship marketing practices in Takaful industry. In: 4th International Conference on Business and Economic Research (4th ICBER 2013), 4th-5th Mar. 2013, Golden Flower Hotel, Bandung, Indonesia. http://www.internationalconference.com.my/proceeding/icber2013_proceeding/037_155_4thICBER2013_Proceeding_p0450.pdf
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Che Mohd Salleh, Marhanum Abdullah, Nurdianawati Irwani Razali, Siti Salwani Customer perception towards relationship marketing practices in Takaful industry
description	In certain business organization, acknowledging public perception towards their business practices may give a positive impact towards the future business performance. Similarly, to ensure the sustainable of Takaful industry as an alternative Islamic insurance, getting customers’ perception towards their marketing practice is important. It is so because without effective marketing practices, the Takaful products could not reach the public with the sole purpose as was planned in the earlier stage. This research thus proposes three constructs of relationship marketing and investigates the customers’ perception regarding the Takaful agents’ relationship marketing practices. It includes their Islamic ethical behaviour, product knowledge, and information communication. To achieve these objectives, this research adopted self-administered survey questionnaire and distributed it to the Takaful customers in Klang Valley area. Result from data analysis based on SPSS version 19 regards that the public particularly Muslim in rural area not totally agreed with the relationship marketing practices of their Takaful agent. This research contributes to strengthen the Takaful industry in reaching the same level with the conventional insurance particularly their effective marketing channel.
format	Conference or Workshop Item
author	Che Mohd Salleh, Marhanum Abdullah, Nurdianawati Irwani Razali, Siti Salwani
author_facet	Che Mohd Salleh, Marhanum Abdullah, Nurdianawati Irwani Razali, Siti Salwani
author_sort	Che Mohd Salleh, Marhanum
title	Customer perception towards relationship marketing practices in Takaful industry
title_short	Customer perception towards relationship marketing practices in Takaful industry
title_full	Customer perception towards relationship marketing practices in Takaful industry
title_fullStr	Customer perception towards relationship marketing practices in Takaful industry
title_full_unstemmed	Customer perception towards relationship marketing practices in Takaful industry
title_sort	customer perception towards relationship marketing practices in takaful industry
publishDate	2013
url	http://irep.iium.edu.my/40218/ http://irep.iium.edu.my/40218/ http://irep.iium.edu.my/40218/1/037_155_4thICBER2013_Proceeding_p0450.pdf http://irep.iium.edu.my/40218/4/000_000_4thICBER2013_Proceeding_Content.pdf
first_indexed	2023-09-18T20:57:41Z
last_indexed	2023-09-18T20:57:41Z
_version_	1777410413764280320

Customer perception towards relationship marketing practices in Takaful industry

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