E-consumer protection in Malaysia: misleading information in advertisement
Advertising is widely used on the Internet either to promote goods sold or to entice consumer towards a particular web site, especially in e-commerce relating to business to consumer (B2C). Advertising is considered as a powerful promotional activity and its practices is the same as to face-to-face...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/40942/ http://irep.iium.edu.my/40942/ http://irep.iium.edu.my/40942/1/misleading_information_in_advertising.pdf http://irep.iium.edu.my/40942/8/40942.pdf |