Eating culture among ASEAN countries and its implication towards development of regional Halal industries
Halal industries play important roles in developing Malaysian economy with its halal product export reached RM7768.4 million from January to March this year alone. The main halal exports are food ingredients which valued for RM2521.9 million, followed by food and beverages which valued for RM3140...
| Main Authors: | , , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/42739/ http://irep.iium.edu.my/42739/ http://irep.iium.edu.my/42739/1/Eating_Culture_among_ASEAN_Countries_and_Its_Implication.pdf |
| Summary: | Halal industries play important roles in developing Malaysian economy with its halal product export
reached RM7768.4 million from January to March this year alone. The main halal exports are food
ingredients which valued for RM2521.9 million, followed by food and beverages which valued for
RM3140.8 million and fats and oil derivatives account for RM1449.2 million. Malaysia is now leading in
development and establishment of halal certification and became center of references for other country’s
certification bodies. With broad export market and variety of resources it creates a brighter sight for
Malaysia to be one of the biggest halal exporters in ASEAN. Despite the opportunity and the strength that
Malaysia has in halal market, several loopholes which badly affect the halal product export need to be
addressed. These include the inadequate information on legislation, social and culture of the importing
countries that contribute to fewer acceptances of the exported products. Malaysian industries tend produce
food products without proper knowledge of consumer acceptance in their respective importing countries.
This paper is an attempt to explore the eating cultures among selected ASEAN countries and its
implication on the development of the regional halal industries. Several ASEAN countries which include
Malaysia, Indonesia and Thailand have been targeted as the respondents for this study. Data was collected
from both documents and an in-depth interview with experts from respective countries. Findings show
that local preferences on food products is related to several factors which include socio-economics,
religion, age, education, social class and the place of culture itself. Different culture in different countries
creates a different preference in food consumption. The paper concludes that in order to penetrate the
halal products into different ASEAN countries both the producers and the exporters need to understand
the local preferences and cultures on food products before embarking into the business. |
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