Eating culture among ASEAN countries and its implication towards development of regional Halal industries

Halal industries play important roles in developing Malaysian economy with its halal product export reached RM7768.4 million from January to March this year alone. The main halal exports are food ingredients which valued for RM2521.9 million, followed by food and beverages which valued for RM3140...

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Main Authors:	Ab. Rahman, Suhaimi, Abdul Rahman, Russly, Ab. Majid, Mahmood Zuhdi, Deuraseh, Nurdeng, Ramli, Mohd Anuar, Jamaludin, Mohammad Aizat
Format:	Conference or Workshop Item
Language:	English
Published:	2014
Subjects:	HM621 Culture
Online Access:	http://irep.iium.edu.my/42739/ http://irep.iium.edu.my/42739/ http://irep.iium.edu.my/42739/1/Eating_Culture_among_ASEAN_Countries_and_Its_Implication.pdf

id	iium-42739
recordtype	eprints
spelling	iium-427392018-06-25T00:46:19Z http://irep.iium.edu.my/42739/ Eating culture among ASEAN countries and its implication towards development of regional Halal industries Ab. Rahman, Suhaimi Abdul Rahman, Russly Ab. Majid, Mahmood Zuhdi Deuraseh, Nurdeng Ramli, Mohd Anuar Jamaludin, Mohammad Aizat HM621 Culture Halal industries play important roles in developing Malaysian economy with its halal product export reached RM7768.4 million from January to March this year alone. The main halal exports are food ingredients which valued for RM2521.9 million, followed by food and beverages which valued for RM3140.8 million and fats and oil derivatives account for RM1449.2 million. Malaysia is now leading in development and establishment of halal certification and became center of references for other country’s certification bodies. With broad export market and variety of resources it creates a brighter sight for Malaysia to be one of the biggest halal exporters in ASEAN. Despite the opportunity and the strength that Malaysia has in halal market, several loopholes which badly affect the halal product export need to be addressed. These include the inadequate information on legislation, social and culture of the importing countries that contribute to fewer acceptances of the exported products. Malaysian industries tend produce food products without proper knowledge of consumer acceptance in their respective importing countries. This paper is an attempt to explore the eating cultures among selected ASEAN countries and its implication on the development of the regional halal industries. Several ASEAN countries which include Malaysia, Indonesia and Thailand have been targeted as the respondents for this study. Data was collected from both documents and an in-depth interview with experts from respective countries. Findings show that local preferences on food products is related to several factors which include socio-economics, religion, age, education, social class and the place of culture itself. Different culture in different countries creates a different preference in food consumption. The paper concludes that in order to penetrate the halal products into different ASEAN countries both the producers and the exporters need to understand the local preferences and cultures on food products before embarking into the business. 2014 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/42739/1/Eating_Culture_among_ASEAN_Countries_and_Its_Implication.pdf Ab. Rahman, Suhaimi and Abdul Rahman, Russly and Ab. Majid, Mahmood Zuhdi and Deuraseh, Nurdeng and Ramli, Mohd Anuar and Jamaludin, Mohammad Aizat (2014) Eating culture among ASEAN countries and its implication towards development of regional Halal industries. In: Malaysia International Halal Research & Education Conference 2014 (MIHREC 2014), 2-4 December 2014, Marriot Putrajaya Hotel. http://www.mihrec2014.upm.edu.my/index.html
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HM621 Culture
spellingShingle	HM621 Culture Ab. Rahman, Suhaimi Abdul Rahman, Russly Ab. Majid, Mahmood Zuhdi Deuraseh, Nurdeng Ramli, Mohd Anuar Jamaludin, Mohammad Aizat Eating culture among ASEAN countries and its implication towards development of regional Halal industries
description	Halal industries play important roles in developing Malaysian economy with its halal product export reached RM7768.4 million from January to March this year alone. The main halal exports are food ingredients which valued for RM2521.9 million, followed by food and beverages which valued for RM3140.8 million and fats and oil derivatives account for RM1449.2 million. Malaysia is now leading in development and establishment of halal certification and became center of references for other country’s certification bodies. With broad export market and variety of resources it creates a brighter sight for Malaysia to be one of the biggest halal exporters in ASEAN. Despite the opportunity and the strength that Malaysia has in halal market, several loopholes which badly affect the halal product export need to be addressed. These include the inadequate information on legislation, social and culture of the importing countries that contribute to fewer acceptances of the exported products. Malaysian industries tend produce food products without proper knowledge of consumer acceptance in their respective importing countries. This paper is an attempt to explore the eating cultures among selected ASEAN countries and its implication on the development of the regional halal industries. Several ASEAN countries which include Malaysia, Indonesia and Thailand have been targeted as the respondents for this study. Data was collected from both documents and an in-depth interview with experts from respective countries. Findings show that local preferences on food products is related to several factors which include socio-economics, religion, age, education, social class and the place of culture itself. Different culture in different countries creates a different preference in food consumption. The paper concludes that in order to penetrate the halal products into different ASEAN countries both the producers and the exporters need to understand the local preferences and cultures on food products before embarking into the business.
format	Conference or Workshop Item
author	Ab. Rahman, Suhaimi Abdul Rahman, Russly Ab. Majid, Mahmood Zuhdi Deuraseh, Nurdeng Ramli, Mohd Anuar Jamaludin, Mohammad Aizat
author_facet	Ab. Rahman, Suhaimi Abdul Rahman, Russly Ab. Majid, Mahmood Zuhdi Deuraseh, Nurdeng Ramli, Mohd Anuar Jamaludin, Mohammad Aizat
author_sort	Ab. Rahman, Suhaimi
title	Eating culture among ASEAN countries and its implication towards development of regional Halal industries
title_short	Eating culture among ASEAN countries and its implication towards development of regional Halal industries
title_full	Eating culture among ASEAN countries and its implication towards development of regional Halal industries
title_fullStr	Eating culture among ASEAN countries and its implication towards development of regional Halal industries
title_full_unstemmed	Eating culture among ASEAN countries and its implication towards development of regional Halal industries
title_sort	eating culture among asean countries and its implication towards development of regional halal industries
publishDate	2014
url	http://irep.iium.edu.my/42739/ http://irep.iium.edu.my/42739/ http://irep.iium.edu.my/42739/1/Eating_Culture_among_ASEAN_Countries_and_Its_Implication.pdf
first_indexed	2023-09-18T21:00:55Z
last_indexed	2023-09-18T21:00:55Z
_version_	1777410617157615616

Eating culture among ASEAN countries and its implication towards development of regional Halal industries

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