Multiple halal logos and Malays’ beliefs: a case of mixed signals
The halal logo(s) issued by JAKIM tend to confuse consumers as they greatly lacked information about the genuine halal logo. This was found by conducting open ended, but structured interviews from 20 Malays and showing them 10 halal logos (9 original and 1 fake) to see whether they could recogniz...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Food Science and Technology, Universiti Putra Malaysia
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/44371/ http://irep.iium.edu.my/44371/ http://irep.iium.edu.my/44371/1/Multiple_Halal_Logo_%28IFRJ%29_UPM_2015.pdf |