An extension of Aaker’s brand personality model from Islamic perspective: a conceptual study
Purpose – The purpose of this paper is to browse literature based on Aaker’s brand personality modal and highlight criticism on it. Furthermore, the study proposes an Islamic brand personality modal based on Islamic teachings. Design/methodology/approach – Extensive research on Muslim character...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Publishing Group
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/44491/ http://irep.iium.edu.my/44491/ http://irep.iium.edu.my/44491/ http://irep.iium.edu.my/44491/1/44491.pdf http://irep.iium.edu.my/44491/4/44491_An%20extension%20of%20Aaker%E2%80%99s%20brand%20personality%20model%20from%20Islamic%20perspective_SCOPUS.pdf |