Testing mediating effect of customer gratitude on Islamic relationship marketing practice in Malaysian takaful industry
Parallel to the achievement of the Takaful industry, agency system becomes the main medium utilised by the industry to educate the public and assist them about future financial preparation. As a mirror to an Islamic type of insurance, Takaful agents play significant role not limited to sell the Taka...
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| Format: | Conference or Workshop Item |
| Language: | English |
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2015
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| Online Access: | http://irep.iium.edu.my/45001/ http://irep.iium.edu.my/45001/ http://irep.iium.edu.my/45001/17/AAMC2015_Full_paper.pdf |