Evaluating a visual tool for systematic data collection and analysis for design students

In creating a successful product it is important to understand consumers’ perceptions of a product early in the design process. Often, design students lack the necessary data collection and user testing skills to support effective design decision-making. Consequently, their products might not be acc...

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Bibliographic Details
Main Authors: S. Abd. Aziz, Madihah, Lindgaard, Gitte, Whitfield, T.W. Allan
Format: Article
Language:English
Published: Asian Research Publishing Network (ARPN) 2015
Subjects:
Online Access:http://irep.iium.edu.my/47064/
http://irep.iium.edu.my/47064/
http://irep.iium.edu.my/47064/1/jeas_1215_3244.pdf