Issues in location based marketing: a review of literature
Location based marketing has clearly become a primary element in today’s business. The main objective of this paper is to analyse such a growing phenomenon of using such location services by both marketers and customers, providing some motivations and factors that drive both parties to use these ser...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IJSRP.ORG
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/49131/ http://irep.iium.edu.my/49131/ http://irep.iium.edu.my/49131/1/Issues_in_Location_Based_Marketing_P373606_Jan_2015.pdf |