The influence of service quality on customer patronage intention: the moderating effects of firm's image
This article seeks to introduce the influence of service quality on customer patronage intention of exploring the moderating role of firm’s image from the perspective of health insurance customers. In testing the hypotheses this research applied a self-administered survey technique to collect the da...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/49720/ http://irep.iium.edu.my/49720/ http://irep.iium.edu.my/49720/4/49720.pdf |