The quality of life concept corresponds with the Islamic philosophy
This paper discusses the quality of life marketing and the societal marketing from the perspectives of the Islamic philosophy. Each of the four P’s of marketing are discuss one by one, though not that through, while comparing it with guidelines and advices from the Quraan and the AlHadiths. With the...
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| Format: | Conference or Workshop Item |
| Language: | English |
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2010
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| Online Access: | http://irep.iium.edu.my/4990/ http://irep.iium.edu.my/4990/1/Islamic_Quality_of_MKTG.pdf |