The quality of life concept corresponds with the Islamic philosophy
This paper discusses the quality of life marketing and the societal marketing from the perspectives of the Islamic philosophy. Each of the four P’s of marketing are discuss one by one, though not that through, while comparing it with guidelines and advices from the Quraan and the AlHadiths. With the...
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| Format: | Conference or Workshop Item |
| Language: | English |
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2010
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| Online Access: | http://irep.iium.edu.my/4990/ http://irep.iium.edu.my/4990/1/Islamic_Quality_of_MKTG.pdf |
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iium-4990 |
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eprints |
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iium-49902013-03-18T01:53:25Z http://irep.iium.edu.my/4990/ The quality of life concept corresponds with the Islamic philosophy Zain, Osman Md. HF5001 Business. Business Administration This paper discusses the quality of life marketing and the societal marketing from the perspectives of the Islamic philosophy. Each of the four P’s of marketing are discuss one by one, though not that through, while comparing it with guidelines and advices from the Quraan and the AlHadiths. With the intention as the beginnings of all marketing activities, the marketing practices can be considered as Islamic if that intention is in the name of ALLAH, and seeks the blessings from ALLAH. This also corresponds to the essence of the religion of Islam that is “way of life”. The products and services are produced for the consumers in the name of ALLAH, and the production of those products and services are strictly adhered to the guidelines from the Islamic philosophy based on the Quraan and AlHadith. Thus, the Quality of life marketing is technically different from the societal marketing. 2010 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/4990/1/Islamic_Quality_of_MKTG.pdf Zain, Osman Md. (2010) The quality of life concept corresponds with the Islamic philosophy. In: International Conference on Marketing: Global Issues and Challenges, 23-24 June 2010, Kuala Lumpur. (Unpublished) |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
International Islamic University Malaysia |
| building |
IIUM Repository |
| collection |
Online Access |
| language |
English |
| topic |
HF5001 Business. Business Administration |
| spellingShingle |
HF5001 Business. Business Administration Zain, Osman Md. The quality of life concept corresponds with the Islamic philosophy |
| description |
This paper discusses the quality of life marketing and the societal marketing from the perspectives of the Islamic philosophy. Each of the four P’s of marketing are discuss one by one, though not that through, while comparing it with guidelines and advices from the Quraan and the AlHadiths. With the intention as the beginnings of all marketing activities, the marketing practices can be considered as Islamic if that intention is in the name of ALLAH, and seeks the blessings from ALLAH. This also corresponds to the essence of the religion of Islam that is “way of life”. The products and services are produced for the consumers in the name of ALLAH, and the production of those products and services are strictly adhered to the guidelines from the Islamic philosophy based on the Quraan and AlHadith. Thus, the Quality of life marketing is technically different from the societal marketing. |
| format |
Conference or Workshop Item |
| author |
Zain, Osman Md. |
| author_facet |
Zain, Osman Md. |
| author_sort |
Zain, Osman Md. |
| title |
The quality of life concept corresponds with the Islamic philosophy |
| title_short |
The quality of life concept corresponds with the Islamic philosophy |
| title_full |
The quality of life concept corresponds with the Islamic philosophy |
| title_fullStr |
The quality of life concept corresponds with the Islamic philosophy |
| title_full_unstemmed |
The quality of life concept corresponds with the Islamic philosophy |
| title_sort |
quality of life concept corresponds with the islamic philosophy |
| publishDate |
2010 |
| url |
http://irep.iium.edu.my/4990/ http://irep.iium.edu.my/4990/1/Islamic_Quality_of_MKTG.pdf |
| first_indexed |
2023-09-18T20:13:26Z |
| last_indexed |
2023-09-18T20:13:26Z |
| _version_ |
1777407630057144320 |