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Advertising online by educational institutions and students’ reaction: a study of Malaysian Universities

Advertising online by educational institutions and students’ reaction: a study of Malaysian Universities

This paper mainly aims to identify the impact of online advertising on students’ decision-making and their choice of higher education institutions. Data for this study were collected from 350 students from various Malaysian universities using self-administered questionnaires. The acquired data went...

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Bibliographic Details
Main Authors: Jan, Muhammad Tahir, Ammari, Djihane
Format: Article
Language:English
English
Published: Routledge 2016
Subjects:
HF5001 Business. Business Administration
Online Access:http://irep.iium.edu.my/52850/
http://irep.iium.edu.my/52850/
http://irep.iium.edu.my/52850/
http://irep.iium.edu.my/52850/1/Advertising%20online%20by%20educational%20institutions%20and%20students%20reaction%20a%20study%20of%20Malaysian%20Universities%20-%20for%20IREP.pdf
http://irep.iium.edu.my/52850/7/52854_Advertising%20online%20by%20educational%20institutions_scopus.pdf
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http://irep.iium.edu.my/52850/
http://irep.iium.edu.my/52850/
http://irep.iium.edu.my/52850/
http://irep.iium.edu.my/52850/1/Advertising%20online%20by%20educational%20institutions%20and%20students%20reaction%20a%20study%20of%20Malaysian%20Universities%20-%20for%20IREP.pdf
http://irep.iium.edu.my/52850/7/52854_Advertising%20online%20by%20educational%20institutions_scopus.pdf

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