What drives social networking users to use mobile commerce?
The primary objective of this paper is to develop a conceptual framework that highlights those factors that drive Malaysian social networking users to use mobile commerce. This paper embarked on a qualitative approach to extract those factors from the literature that are considered inevitable for th...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
American Scholarly Research Association (ASRA)
2016
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/52852/ http://irep.iium.edu.my/52852/ http://irep.iium.edu.my/52852/1/B6-B16-What-Drives-Social-Networking-Users-to-Use-Mobile-Commerce.pdf |