What drives social networking users to use mobile commerce?

The primary objective of this paper is to develop a conceptual framework that highlights those factors that drive Malaysian social networking users to use mobile commerce. This paper embarked on a qualitative approach to extract those factors from the literature that are considered inevitable for th...

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Main Authors:	Barry, Moussa, Jan, Muhammad Tahir
Format:	Article
Language:	English
Published:	American Scholarly Research Association (ASRA) 2016
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/52852/ http://irep.iium.edu.my/52852/ http://irep.iium.edu.my/52852/1/B6-B16-What-Drives-Social-Networking-Users-to-Use-Mobile-Commerce.pdf

id	iium-52852
recordtype	eprints
spelling	iium-528522016-11-25T03:59:01Z http://irep.iium.edu.my/52852/ What drives social networking users to use mobile commerce? Barry, Moussa Jan, Muhammad Tahir HF5001 Business. Business Administration The primary objective of this paper is to develop a conceptual framework that highlights those factors that drive Malaysian social networking users to use mobile commerce. This paper embarked on a qualitative approach to extract those factors from the literature that are considered inevitable for the use of mobile commerce. Previous studies have demonstrated that five main factors, namely: perceived usefulness, perceived ease of use, privacy and security, perceived enjoyment, and behavioural intention have positive effect on mobile commerce use. The proposed model of this study is inspired from Technology Acceptance Model, where some new variables have been added after in-depth review of the extant literature. This paper suggest that in order to enhance the use of mobile commerce among consumers, the mobile commerce providers have to make sure the personal privacy and financial security of consumers are protected. This paper primarily conceptualises a model that would assist in determining the use of mobile commerce. It also provides to the mobile commerce providers recent studies that have been conducted on mobile commerce use. Given that this paper is conceptual paper, there is a need to undertake empirical investigation in order to validate the proposed model of this study, hence further study is recommended. American Scholarly Research Association (ASRA) 2016-10-17 Article PeerReviewed application/pdf en http://irep.iium.edu.my/52852/1/B6-B16-What-Drives-Social-Networking-Users-to-Use-Mobile-Commerce.pdf Barry, Moussa and Jan, Muhammad Tahir (2016) What drives social networking users to use mobile commerce? American Journal of Social Sciences, 1 (1). B6-B16. ISSN 2381-599X E-ISSN 2381-6007 http://www.asraresearch.org/wp-content/uploads/2015/12/B6-B16-What-Drives-Social-Networking-Users-to-Use-Mobile-Commerce.pdf
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5001 Business. Business Administration
spellingShingle	HF5001 Business. Business Administration Barry, Moussa Jan, Muhammad Tahir What drives social networking users to use mobile commerce?
description	The primary objective of this paper is to develop a conceptual framework that highlights those factors that drive Malaysian social networking users to use mobile commerce. This paper embarked on a qualitative approach to extract those factors from the literature that are considered inevitable for the use of mobile commerce. Previous studies have demonstrated that five main factors, namely: perceived usefulness, perceived ease of use, privacy and security, perceived enjoyment, and behavioural intention have positive effect on mobile commerce use. The proposed model of this study is inspired from Technology Acceptance Model, where some new variables have been added after in-depth review of the extant literature. This paper suggest that in order to enhance the use of mobile commerce among consumers, the mobile commerce providers have to make sure the personal privacy and financial security of consumers are protected. This paper primarily conceptualises a model that would assist in determining the use of mobile commerce. It also provides to the mobile commerce providers recent studies that have been conducted on mobile commerce use. Given that this paper is conceptual paper, there is a need to undertake empirical investigation in order to validate the proposed model of this study, hence further study is recommended.
format	Article
author	Barry, Moussa Jan, Muhammad Tahir
author_facet	Barry, Moussa Jan, Muhammad Tahir
author_sort	Barry, Moussa
title	What drives social networking users to use mobile commerce?
title_short	What drives social networking users to use mobile commerce?
title_full	What drives social networking users to use mobile commerce?
title_fullStr	What drives social networking users to use mobile commerce?
title_full_unstemmed	What drives social networking users to use mobile commerce?
title_sort	what drives social networking users to use mobile commerce?
publisher	American Scholarly Research Association (ASRA)
publishDate	2016
url	http://irep.iium.edu.my/52852/ http://irep.iium.edu.my/52852/ http://irep.iium.edu.my/52852/1/B6-B16-What-Drives-Social-Networking-Users-to-Use-Mobile-Commerce.pdf
first_indexed	2023-09-18T21:14:52Z
last_indexed	2023-09-18T21:14:52Z
_version_	1777411495472136192

What drives social networking users to use mobile commerce?

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