Understanding of tourists' preferences pattern: a study in Melaka, Malaysia
Tourism sector is one of the world largest and fastest contributors to the economic sector. The recognition as UNESCO World Heritage City in 2008, has led to the city of Melaka to be the most visited city in Malaysia. There has been a great deal of research devoted to identify the tourist prefere...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/52985/ http://irep.iium.edu.my/52985/1/133-265-1-SM.pdf http://irep.iium.edu.my/52985/7/52985_understanding%20od%20tourists%27%20preferences_scopus.pdf |