Understanding of tourists' preferences pattern: a study in Melaka, Malaysia

Tourism sector is one of the world largest and fastest contributors to the economic sector. The recognition as UNESCO World Heritage City in 2008, has led to the city of Melaka to be the most visited city in Malaysia. There has been a great deal of research devoted to identify the tourist prefere...

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Main Authors:	Ab Rahman, Syakir Amir, Mohamed Osman, Mariana, Bachok, Syahriah, Ibrahim, Mansor
Format:	Article
Language:	English English
Published:	2014
Subjects:	H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/52985/ http://irep.iium.edu.my/52985/1/133-265-1-SM.pdf http://irep.iium.edu.my/52985/7/52985_understanding%20od%20tourists%27%20preferences_scopus.pdf

id	iium-52985
recordtype	eprints
spelling	iium-529852016-12-04T18:01:36Z http://irep.iium.edu.my/52985/ Understanding of tourists' preferences pattern: a study in Melaka, Malaysia Ab Rahman, Syakir Amir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor H Social Sciences (General) Tourism sector is one of the world largest and fastest contributors to the economic sector. The recognition as UNESCO World Heritage City in 2008, has led to the city of Melaka to be the most visited city in Malaysia. There has been a great deal of research devoted to identify the tourist preferences in countries, regions, cities, and other areas. Such estimation is essential for producing comprehensive estimates of tourism economic benefits in an area. This paper presents an evaluation of tourists‘ preferences among domestic and international tourists visiting Melaka. 1000 tourists were surveyed using diary records survey method. The result shows the purpose of heritage and conservation is the most important factors that motivate their visit to Melaka, while business purpose is the least motivating factors influencing the choice of destinations. It is also found that young, single and professional tourist is the new target market in Melaka. 2014 Article PeerReviewed application/pdf en http://irep.iium.edu.my/52985/1/133-265-1-SM.pdf application/pdf en http://irep.iium.edu.my/52985/7/52985_understanding%20od%20tourists%27%20preferences_scopus.pdf Ab Rahman, Syakir Amir and Mohamed Osman, Mariana and Bachok, Syahriah and Ibrahim, Mansor (2014) Understanding of tourists' preferences pattern: a study in Melaka, Malaysia. Planning Malaysia, 12. pp. 81-94. ISSN 1675-6215
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Ab Rahman, Syakir Amir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor Understanding of tourists' preferences pattern: a study in Melaka, Malaysia
description	Tourism sector is one of the world largest and fastest contributors to the economic sector. The recognition as UNESCO World Heritage City in 2008, has led to the city of Melaka to be the most visited city in Malaysia. There has been a great deal of research devoted to identify the tourist preferences in countries, regions, cities, and other areas. Such estimation is essential for producing comprehensive estimates of tourism economic benefits in an area. This paper presents an evaluation of tourists‘ preferences among domestic and international tourists visiting Melaka. 1000 tourists were surveyed using diary records survey method. The result shows the purpose of heritage and conservation is the most important factors that motivate their visit to Melaka, while business purpose is the least motivating factors influencing the choice of destinations. It is also found that young, single and professional tourist is the new target market in Melaka.
format	Article
author	Ab Rahman, Syakir Amir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor
author_facet	Ab Rahman, Syakir Amir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor
author_sort	Ab Rahman, Syakir Amir
title	Understanding of tourists' preferences pattern: a study in Melaka, Malaysia
title_short	Understanding of tourists' preferences pattern: a study in Melaka, Malaysia
title_full	Understanding of tourists' preferences pattern: a study in Melaka, Malaysia
title_fullStr	Understanding of tourists' preferences pattern: a study in Melaka, Malaysia
title_full_unstemmed	Understanding of tourists' preferences pattern: a study in Melaka, Malaysia
title_sort	understanding of tourists' preferences pattern: a study in melaka, malaysia
publishDate	2014
url	http://irep.iium.edu.my/52985/ http://irep.iium.edu.my/52985/1/133-265-1-SM.pdf http://irep.iium.edu.my/52985/7/52985_understanding%20od%20tourists%27%20preferences_scopus.pdf
first_indexed	2023-09-18T21:15:01Z
last_indexed	2023-09-18T21:15:01Z
_version_	1777411504820191232

Understanding of tourists' preferences pattern: a study in Melaka, Malaysia

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