Conscientious marketing: making a difference in people’s lives
The fundamental marketing practices, that have driven the teaching and practice of marketing, have evolved from their early beginnings to today, where societal marketing has been advanced as a concept that should drive marketing practices. There is, under contemporary circumstances, a need to reexa...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Business Perspectives
2010
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/5453/ http://irep.iium.edu.my/5453/ http://irep.iium.edu.my/5453/1/im_en_2010_4_Quraeshi.pdf |