The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants
Malaysia has gained the reputation as one of the most developed Muslim countries and a Haven for Halal food. Due to increasing trade, tourism and globalization, demand for Halal food which is considered to be high quality, hygienic and delicious is growing both in Malaysia as well as internationall...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/54950/ http://irep.iium.edu.my/54950/58/54950.pdf |