The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants

Malaysia has gained the reputation as one of the most developed Muslim countries and a Haven for Halal food. Due to increasing trade, tourism and globalization, demand for Halal food which is considered to be high quality, hygienic and delicious is growing both in Malaysia as well as internationall...

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Main Authors:	Mohd Yusof, Yuslina Liza, Wan Jusoh, Wan Jamaliah, Maulan, Suharni
Format:	Conference or Workshop Item
Language:	English
Published:	2016
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/54950/ http://irep.iium.edu.my/54950/58/54950.pdf

id	iium-54950
recordtype	eprints
spelling	iium-549502017-01-25T06:33:03Z http://irep.iium.edu.my/54950/ The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants Mohd Yusof, Yuslina Liza Wan Jusoh, Wan Jamaliah Maulan, Suharni HF5410 Marketing. Distribution of products Malaysia has gained the reputation as one of the most developed Muslim countries and a Haven for Halal food. Due to increasing trade, tourism and globalization, demand for Halal food which is considered to be high quality, hygienic and delicious is growing both in Malaysia as well as internationally. Therefore, the purpose of this study is to investigate the relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants among Muslims in Malaysia, particularly in the Klang Valley. Using a self-reporting questionnaire, data from 531 respondents were obtained and analysed using SEM-PLS. The results showed that perceived quality association has significant and positive influences on intention to patronage Islamic brand restaurants. Therefore, it is important for Islamic brand restaurants to concentrate on service personnel aspect and food taste in formulating their marketing strategies to sustain their competitive advantage. These insights could be used to overcome the challenges of purchase intention of Islamic brand restaurants. 2016 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/54950/58/54950.pdf Mohd Yusof, Yuslina Liza and Wan Jusoh, Wan Jamaliah and Maulan, Suharni (2016) The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants. In: Regional Islamic Entrepreneurship and Business Conference (RIEBC 2016), 9th-10th August 2016, Melaka. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5410 Marketing. Distribution of products
spellingShingle	HF5410 Marketing. Distribution of products Mohd Yusof, Yuslina Liza Wan Jusoh, Wan Jamaliah Maulan, Suharni The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants
description	Malaysia has gained the reputation as one of the most developed Muslim countries and a Haven for Halal food. Due to increasing trade, tourism and globalization, demand for Halal food which is considered to be high quality, hygienic and delicious is growing both in Malaysia as well as internationally. Therefore, the purpose of this study is to investigate the relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants among Muslims in Malaysia, particularly in the Klang Valley. Using a self-reporting questionnaire, data from 531 respondents were obtained and analysed using SEM-PLS. The results showed that perceived quality association has significant and positive influences on intention to patronage Islamic brand restaurants. Therefore, it is important for Islamic brand restaurants to concentrate on service personnel aspect and food taste in formulating their marketing strategies to sustain their competitive advantage. These insights could be used to overcome the challenges of purchase intention of Islamic brand restaurants.
format	Conference or Workshop Item
author	Mohd Yusof, Yuslina Liza Wan Jusoh, Wan Jamaliah Maulan, Suharni
author_facet	Mohd Yusof, Yuslina Liza Wan Jusoh, Wan Jamaliah Maulan, Suharni
author_sort	Mohd Yusof, Yuslina Liza
title	The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants
title_short	The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants
title_full	The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants
title_fullStr	The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants
title_full_unstemmed	The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants
title_sort	relationship between perceived quality association and purchase intention to patronage islamic brand restaurants
publishDate	2016
url	http://irep.iium.edu.my/54950/ http://irep.iium.edu.my/54950/58/54950.pdf
first_indexed	2023-09-18T21:17:42Z
last_indexed	2023-09-18T21:17:42Z
_version_	1777411673159630848

The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants

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