A collection of Islamic advertising principles
Since long advertising is fraught with ill-practices of various nature and intensities. It has been criticized by Muslim and non-Muslim scholars alike, making it imperative to call for more ethical advertising. While ethics are usually relative and without an overarching watching body, it lacks unif...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Faculty of Economics and Management, Universiti Kebangsaan Malaysia (UKM)
2016
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/55436/ http://irep.iium.edu.my/55436/3/55436.pdf |