Why do physicians prefer brand medicines over generic medicines in Pakistan? A quantitative approach
Objectives Generic medicines are recommended and used largely due to their costeffectiveness. Still, physicians prefer brand medicines rather than their generic counter-parts. Therefore, the current research was aimed to evaluate the preferential attitude ofphysicians towards brand medicines over ge...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Blackwell Publishing Ltd
2016
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/56598/ http://irep.iium.edu.my/56598/ http://irep.iium.edu.my/56598/ http://irep.iium.edu.my/56598/1/56598_Why%20do%20physicians%20prefer%20brand%20medicines.pdf http://irep.iium.edu.my/56598/2/56598_Why%20do%20physicians%20prefer%20brand%20medicines_Scopus.pdf |