Why do physicians prefer brand medicines over generic medicines in Pakistan? A quantitative approach

Objectives Generic medicines are recommended and used largely due to their costeffectiveness. Still, physicians prefer brand medicines rather than their generic counter-parts. Therefore, the current research was aimed to evaluate the preferential attitude ofphysicians towards brand medicines over ge...

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Main Authors:	Masood, Imran, Saleem, Ahsan, Jamshed, Shazia
Format:	Article
Language:	English English
Published:	Blackwell Publishing Ltd 2016
Subjects:	RS Pharmacy and materia medica
Online Access:	http://irep.iium.edu.my/56598/ http://irep.iium.edu.my/56598/ http://irep.iium.edu.my/56598/ http://irep.iium.edu.my/56598/1/56598_Why%20do%20physicians%20prefer%20brand%20medicines.pdf http://irep.iium.edu.my/56598/2/56598_Why%20do%20physicians%20prefer%20brand%20medicines_Scopus.pdf

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spelling	iium-565982017-04-26T08:42:24Z http://irep.iium.edu.my/56598/ Why do physicians prefer brand medicines over generic medicines in Pakistan? A quantitative approach Masood, Imran Saleem, Ahsan Jamshed, Shazia RS Pharmacy and materia medica Objectives Generic medicines are recommended and used largely due to their costeffectiveness. Still, physicians prefer brand medicines rather than their generic counter-parts. Therefore, the current research was aimed to evaluate the preferential attitude ofphysicians towards brand medicines over generic medicines in Pakistan.Methods This is a cross-sectional survey which was conducted in two public sectorhospitals in Bahawalpur, Punjab, Pakistan. A total of 150 physicians were interviewedusing a 17-itemed self-administered questionnaire. A 4-point Likert scale was used andresponses were measured as strongly disagree, disagree, agree and strongly agree. ACronbach’s alpha of 0.66 was obtained for all the domains. Statistical analysis wasperformed usingSPSS (version 15.0).Key ﬁndings A response rate of 84.3% was achieved. Slightly more than half of thephysicians were men (52.7%) with 64% being specialist doctors, and nearly 61.3% hadmore than 10 years of experience. Slightly more than half of the respondents agreed(n = 99; 66%) that they prefer brand medicines over generic medicines because of higherefﬁcacious potential. This was found to be statistically signiﬁcant with respect to genderwith men reported greater agreement (P < 0.001). Interestingly all the specialists (n = 96;64%; P = 0.045) agreed not to prefer generics over brand medicines because of lesserpotency.Conclusions It is concluded that physicians’ prescribing practices are signiﬁcantly affected by their lack of knowledge regarding generic medicines, patient-related factors,and by the inﬂuence of pharmaceutical advertisements.Keywords brand medicines; generic medicines; physicians; prescribing Blackwell Publishing Ltd 2016-12 Article PeerReviewed application/pdf en http://irep.iium.edu.my/56598/1/56598_Why%20do%20physicians%20prefer%20brand%20medicines.pdf application/pdf en http://irep.iium.edu.my/56598/2/56598_Why%20do%20physicians%20prefer%20brand%20medicines_Scopus.pdf Masood, Imran and Saleem, Ahsan and Jamshed, Shazia (2016) Why do physicians prefer brand medicines over generic medicines in Pakistan? A quantitative approach. Journal of Pharmaceutical Health Services Research, 7 (4). pp. 247-251. ISSN 1759-8885 E-ISSN 1759-8893 http://onlinelibrary.wiley.com/doi/10.1111/jphs.12152/epdf?r3_referer=wol&tracking_action=preview_click&show_checkout=1&purchase_referrer=onlinelibrary.wiley.com&purchase_site_license=PUBLICATION_OUTSIDE_OF_LICENSE_PERIOD 10.1111/jphs.12152
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	RS Pharmacy and materia medica
spellingShingle	RS Pharmacy and materia medica Masood, Imran Saleem, Ahsan Jamshed, Shazia Why do physicians prefer brand medicines over generic medicines in Pakistan? A quantitative approach
description	Objectives Generic medicines are recommended and used largely due to their costeffectiveness. Still, physicians prefer brand medicines rather than their generic counter-parts. Therefore, the current research was aimed to evaluate the preferential attitude ofphysicians towards brand medicines over generic medicines in Pakistan.Methods This is a cross-sectional survey which was conducted in two public sectorhospitals in Bahawalpur, Punjab, Pakistan. A total of 150 physicians were interviewedusing a 17-itemed self-administered questionnaire. A 4-point Likert scale was used andresponses were measured as strongly disagree, disagree, agree and strongly agree. ACronbach’s alpha of 0.66 was obtained for all the domains. Statistical analysis wasperformed usingSPSS (version 15.0).Key ﬁndings A response rate of 84.3% was achieved. Slightly more than half of thephysicians were men (52.7%) with 64% being specialist doctors, and nearly 61.3% hadmore than 10 years of experience. Slightly more than half of the respondents agreed(n = 99; 66%) that they prefer brand medicines over generic medicines because of higherefﬁcacious potential. This was found to be statistically signiﬁcant with respect to genderwith men reported greater agreement (P < 0.001). Interestingly all the specialists (n = 96;64%; P = 0.045) agreed not to prefer generics over brand medicines because of lesserpotency.Conclusions It is concluded that physicians’ prescribing practices are signiﬁcantly affected by their lack of knowledge regarding generic medicines, patient-related factors,and by the inﬂuence of pharmaceutical advertisements.Keywords brand medicines; generic medicines; physicians; prescribing
format	Article
author	Masood, Imran Saleem, Ahsan Jamshed, Shazia
author_facet	Masood, Imran Saleem, Ahsan Jamshed, Shazia
author_sort	Masood, Imran
title	Why do physicians prefer brand medicines over generic medicines in Pakistan? A quantitative approach
title_short	Why do physicians prefer brand medicines over generic medicines in Pakistan? A quantitative approach
title_full	Why do physicians prefer brand medicines over generic medicines in Pakistan? A quantitative approach
title_fullStr	Why do physicians prefer brand medicines over generic medicines in Pakistan? A quantitative approach
title_full_unstemmed	Why do physicians prefer brand medicines over generic medicines in Pakistan? A quantitative approach
title_sort	why do physicians prefer brand medicines over generic medicines in pakistan? a quantitative approach
publisher	Blackwell Publishing Ltd
publishDate	2016
url	http://irep.iium.edu.my/56598/ http://irep.iium.edu.my/56598/ http://irep.iium.edu.my/56598/ http://irep.iium.edu.my/56598/1/56598_Why%20do%20physicians%20prefer%20brand%20medicines.pdf http://irep.iium.edu.my/56598/2/56598_Why%20do%20physicians%20prefer%20brand%20medicines_Scopus.pdf
first_indexed	2023-09-18T21:19:52Z
last_indexed	2023-09-18T21:19:52Z
_version_	1777411809483948032

Why do physicians prefer brand medicines over generic medicines in Pakistan? A quantitative approach

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