Influences of Islamized higher education in developing advertising perception towards Islamic clothing: a conceptual study on young Muslims in Malaysia

Perception process that, pivoting on by-born psychological and physical characteristics, depends mainly on personal, stimulus, environmental and situational factors helps human being to convert their attitudinal, learned and behavioral states codified in psychology, sociology, anthropology, and econ...

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Bibliographic Details
Main Authors: Haque, A. K. M. Ahasanul, Abdullah, Kalthom, Ahmed, Faruk
Format: Conference or Workshop Item
Language:English
Published: 2017
Subjects:
Online Access:http://irep.iium.edu.my/60002/
http://irep.iium.edu.my/60002/1/60002_INFLUENCES%20OF%20ISLAMIZED.pdf